This is the appraisal trap. An agent inflates the figure to win the listing. The vendor accepts it because it is the best number in the room. The campaign launches on a foundation that was never solid. What happens next follows a sequence that is entirely predictable and almost never ends where the vendor hoped.
The Mechanism Behind Listing-Buying Behaviour
The logic from an agent perspective is straightforward. An agent who quotes the market accurately competes on service and track record. An agent who quotes high removes that competition entirely - they give the vendor a reason to sign that has nothing to do with capability. The listing goes to whoever promised the most, not whoever can actually deliver it. That is a rational business decision from the agent side. It is a costly one from the vendor side.
Choosing the agent who quoted highest feels like a win at the time. It rarely is. What it actually does is transfer the cost of that decision from the agent - who gets the listing regardless - to the vendor, who runs the campaign, absorbs the feedback, accepts the eventual reduction, and settles for a result that honest pricing from day one would almost certainly have beaten.
The Campaign That Starts Strong and Falls Apart
The first two weeks of a campaign built on an inflated appraisal follow a recognisable pattern. Enquiry is lighter than expected. The feedback from open days is noncommittal. The agent begins managing expectations - carefully at first, then more directly. By week three or four, the price conversation is unavoidable. The vendor who signed on the strength of a high appraisal is now being asked to reduce to where they probably should have launched. And they are being asked to do it with weeks of campaign history working against them.
The Difference Between a Market Appraisal and a Sales Pitch
A genuine market appraisal is built on evidence. Comparable sales from the last sixty to ninety days in the same suburb or nearby streets. Properties with similar land size, bedroom count and condition. Actual transaction data - not asking prices, settled prices. An agent who cannot produce this evidence is working from opinion, and opinion without data is just a number on a page.
Vendors who prepare themselves by reviewing helpful selling advice prior to selecting an agent are better equipped to spot the difference between a genuine market assessment and a sales pitch.
What to Ask Before You Sign an Agency Agreement
Choosing the right agent is not primarily about finding the one who quoted highest. It is about finding the one whose quoted figure is supported by the best evidence and whose recent results on comparable stock are the strongest. Those two things - evidence and results - are the only reliable indicators of what a campaign is likely to produce. Everything else is presentation.
Frequently Asked Questions on Agent Selection
What are the signs an appraisal is too high
The clearest sign is a lack of supporting evidence. Ask the agent to walk you through the comparable sales behind their figure. A credible appraisal will have clear, recent and locally relevant data behind it. If the agent cannot produce solid comparables, or the ones they offer feel like a stretch, treat the number with appropriate caution. Also compare what multiple agents quoted - if one figure sits significantly above the rest, that gap is almost never explained by the other agents all being wrong.
Am I locked in if the appraisal turns out to be wrong
Your options depend significantly on what the agency agreement says and how the underperformance is framed. Agents who significantly overquoted and then cannot perform are sometimes willing to release vendors to avoid a formal dispute. A professional conversation about ending an agreement is worth having before assuming you are locked in. A property lawyer or the relevant South Australian consumer body can clarify your specific rights if the direct conversation does not resolve it.
How many opinions should I get before signing
Get three. Compare the comparable sales each agent provides, not just the figures they quote. Note which ones are using recent, locally relevant data and which are stretching the definition of comparable to support a higher number. The pattern across three careful appraisals will tell you what you need to know - about the likely market range and about which agent is being straight with you.
What should I prioritise when comparing agents
Track record is everything - but local, specific, recent track record. Not general brand presence. Not awards. Not how long they have been in the industry. What has this agent actually sold in Gawler East or the immediately surrounding area in the last six months, what did those properties list for, and what did they sell for? That question, answered honestly, tells you more than any presentation or pitch ever will.